While managing millions of customer prescriptions daily, a major retail pharmacy provider began to experience some slipping in prescription fulfillment compliance. The client came to us in search of an effective learning intervention, and we presented them with the concept of microlearning.
With a group that was skeptical of new approaches to training, you could say we had a lot to prove using microlearning. Challenge accepted.
This one was a bit tricky. We were tasked with delivering an interventional learning approach that needed to improve process compliance as well as keep employee interest and attention. More than 95% of the pilot site’s team was made up of Millennials, and so applying a teaching method that would resonate was of supreme importance.
Furthermore, our mission also entailed boosting KPI scores. Toss in a client that was skeptical of new approaches to training, and you could say we had a lot to prove using microlearning.
Challenge accepted.
Instead of traditional classroom retraining intervention marathons, we championed microlearning: a short, animated video that focused on client-specific goals (in this case, the importance of improving compliance). Brief, animated stories assisted agents with understanding the importance of customer verification, and in doing so helped close a culture gap to better align with client expectations.
Thanks to the new training method, the pilot site greatly outperformed other internal sites using traditional retraining methods. Playing a major role in its success is microlearning’s digestible nature; these short videos help agents retain 20% more information while encouraging participation and conversation during training sessions. Furthermore, microlearning is cost-effective, minimizing the need for traditional classroom training and ultimately cutting development costs by 50%.
