Let's Chat! A Chatbot Recruitment and Process Automation Case Study

Alorica Philippines plays host to over a dozen unique Alorica sites, which collectively recruit thousands of candidates per year. As ad campaigns evolve to reach job seekers through social media and other non-traditional channels, our Philippines teams have turned to chatbot recruitment automation technology as a smarter, faster way to connect with qualified applicants and bring the right candidates in the door.  

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THE CHALLENGE

• Maximize online recruiting channels


• Candidates were being generated, but most leads were inactive


• Reduce manual phone call outreach to candidate leads

THE RESULTS

• In just three months, we interviewed ~3,000 candidates—versus 966 that same period the year prior


• Saved more than 1,200 man-hours during a 3-month period


• Cost-per-hire reduced by 84%


• Online channel conversion rate 14-16%, versus traditional channels at 4-6%

THE SOLUTION

Starting a Conversation by Speaking Their Language To attract the best talent, we needed to find a way to talk to our talent pool in ways they preferred—enter chatbot. We began by embedding the tech into our Philippines Facebook page, and immediately we were handling simultaneous inquiries, providing real-time responses and conducting initial candidate screenings via Facebook Messenger. The best part? It all takes place 24/7, dramatically increasing the number of candidates we can assess and ultimately hire.  

Beyond simple introductory communication, our chatbot is able to facilitate in-depth Q&A sessions with applicants; their responses are easily accessed by recruiters who can follow-up with next steps by phone, preserving candidate excitement and increasing the likelihood of an in-person interview  

THE OUTCOME

Qualified Candidates, Faster than Ever
Chatbots have completely changed our recruiting game. Not only have we saved money and manhours, but qualified candidates are unquestionably connecting with the company and resonating with our recruitment strategy. It just goes to show—the trick to getting face time is a little screen time.